National Government and the Cultural Public Sphere

Abstract

This article introduces the concept of the cultural public sphere to examine public debate around national government policy in the cultural field when the nation-state is said to be of diminishing significance. The election of New Labour in Britain and the cultural politics of its first six months in office are taken as a case study. A distinction is made between cultural policy proper and cultural policy as display. New Labour is especially notable for its symbolic politics and manipulation of cultural policy as display, much more so than its program for cultural policy proper, which remained little developed during the first year of office. The New Labour project is nothing less than a redefinition of Britishness — largely reduced, however, to the ‘rebranding’ of Britain as a ‘Young Nation’ or ‘Cool Britannia’, in the wake of Thatcherism's lengthy period of ‘regressive modernisation’. The May 1997 general election itself, the death and funeral of Diana, Princess of Wales and intense controversy over the New Millennium Experience all occurred within the first six months of Labour government. The article analyses the relations between these events and concludes that the New Labour project, symbolised by the Millennium Dome, articulates a national hubris that reproduces Britain's historical problem of coming to terms with its declining significance in the world. New Labour's virtual politics and its adherence to an accentuated public relations and marketing model of politics are at odds with the democratic principles of the public sphere in general, illustrated in the article by the particular operations and limitations of the cultural public sphere.