Abstract
Get full access to this article
View all access options for this article.
References
1.
Katz
E.
Lazarfeld
P.F.
Personal Influence: The part played by people in the flow of mass communications . Glencoe , Free Press , 1955 .
2.
Rogers
B.M.
The Diffusion of Innovations . Glencoe , Free Press , 1962 .
3.
Rogers
E.M.
Communication and development: The passing of the dominant paradigm . Communication Research , 3 , 2 , 213 –240 , 1976 .