Alcohol advertising on Australian television is subject to regulation by the Australian Broadcasting Tribunal (ABT). Until 1 July 1986, it was prohibited before 7.30 pm on weekdays, all day on Sundays, and on Saturdays between 5.00 pm and 7.30 pm. From July 1986, it has been allowed only after 8.30 pm but is permitted on Sundays during live sports broadcasts and in the evening after 8.30. Alcohol advertising during live sporting broadcasts is allowed regardless of the hour on Saturdays and public holidays (except Christmas Day and Good Friday). The Tribunal's justification for these regulations is principally phrased in terms of the restriction of alcohol advertising to ‘adult’ viewing periods.
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