Within the context of regulation of all television advertising, the regulation of children's television advertising as currently practised is discussed, and a description of the legal and self-regulative codes children's advertising must comply with is given. The commercial television industry has voluntarily extended the scope of statutory regulation of advertisements, by self regulation. The author argues that the present balance between participatory regulations by way of voluntary codes developed and administered by the television industry, and external regulations by statutory agencies should shift further towards the TV stations in the future.
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References
1.
Available gratis from: AuldGPMr, Executive Director, Media Council of Australia, St Andrews House, Sydney Square, NSW, 2000.
2.
Available gratis from: CaveAtholMr, Director, Commercials Acceptance Division, Federation of Australian Commercial Television Stations, 447 Kent Street, Sydney, NSW, 2000.
3.
‘FACTS Recommended Codes of Broadcasting Practice — Advertising to Children’, Available gratis from: Federation of Australian Commercial Television Stations, 447 Kent Street, Sydney, NSW, 2000.
4.
‘Program and Advertising Standards of the Australian Broadcasting Tribunal’. Available gratis from: Australian Broadcasting Tribunal, 153 Walker Street, North Sydney, NSW, 2060.
