Abstract
The paper examines the slogan that ‘if a product is legal to sell, it should be legal to advertise’ and finds it indefensible. The veracity of free speech and free enterprise arguments in relation to cigarette advertising is examined. It is argued that pro-advertising proponents of such arguments often deny the freedoms they claim for themselves to others. Self regulation and its implications and the continued legality of the sale of cigarettes are examined.
Get full access to this article
View all access options for this article.