The Final Word on sports podcasts: Audience perceptions of media engagement and news consumption

Abstract

Sports podcasting has spread rapidly over the past decade and reflects how sports media have been quick to embrace new technologies. Despite being a relatively recent medium, podcasts have expanded the sports field with their format and content. The rise in podcast shows and episodes has been noticeable, but less is known, particularly in an academic context, about the audience's desire for sports news and information. Utilising the audience of The Final Word, a global podcast focusing on cricket, this study will examine perceptions of media engagement and news consumption through a survey of 333 listeners. The Final Word is a popular podcast that has gained critical acclaim for its content and format, and is hosted by two cricket writers, who are based in Australia and the United Kingdom. The findings provide important global insights and descriptive results of the habits and perceptions of listeners in relation to media engagement and news consumption of a journalistic podcast

Keywords

sports journalism sports media podcasts cricket

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