Stuart Cunningham's important contribution to media innovation studies is the work towards a unique combination of evolutionary economics and innovation systems studies with the studies of media and culture. Therein Cunningham's special contribution has been in highlighting the related novel implications for media and creative industries policy making. This essay exemplifies how some of these implications have been addressed in Estonia and how Cunningham's work can be combined with new ideas on designing value-driven innovation systems as ‘national missions’ in order to address the risks of global platformisation for media and other creative sectors.
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