From the event to the everyday: distributor-driven film festivals

Abstract

Film festival research is an important field within screen and cultural studies, with festivals mainly theorised as a cinephile phenomenon occurring in European/North American contexts. Though cinephilia is indeed a major aspect of film festivals, adopting cinephilia as a primary focus for festival research obscures, and cannot explain, other motivations for running festivals, as well as how festivals fit into other trends in the film industry and film culture today. As researchers and film critics working in Australia, we have observed trends in festival culture that do not fit the dominant cinephilic framework. Principal among these trends is the emergence of Palace Cinemas, an arthouse cinema chain, and Palace Films, its distribution arm, as the curator and presenter of its own chain of film festivals. This essay presents an interesting case study that considers Palace Cinemas in relation to dominant understandings of the film festival. These film festivals do not exclusively fit either of Mark Peranson’s ideal models of festivals – audiences festivals or business festivals – but rather between these two positions. These distributor-driven film festivals, such as those run by Palace, greatly diminish any association with festival time, defined by Janet Harbord as a key feature of festivals.