First Australians using mediatisation to preserve,maintain and promote cultural heritage

Abstract

This article offers an insight into the relationships between deep mediatisation and the preservation, maintenance and promotion of First Australian cultural heritage by exploring three related themes. First, it provides an up-to-date analysis of the theory of mediatisation from a theoretical perspective, including the leading research and methodological perceptions of mediatisation. Second, it highlights First Australian creativity and innovation in their adoption of new media technologies, using the frameworks of mediatisation to establish sustainable new revenue streams in the global digital economy. Finally, it discusses how mediatisation helps to promote and strengthen community connections by focusing attention on social and cultural affairs in a First Australian context.

Keywords

cultural digital economy First Australians mediatisation social

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