It is important to try to come to grips with what content and applications are likely to be feasible, popular and beneficial on the National Broadband Network, which is being rolled out now. This short article looks at the three main types of content (‘unmanaged’, ‘managed’ and ‘publicly supported’ services), shows how creative content is being, or could be, deployed across all three, and discusses the policy opportunities and challenges for content industries in connecting with what Minister for Regional Australia, Regional Development and Local Government and Minister for the Arts Simon Crean calls ‘the largest cultural infrastructure project Australia has ever seen’.
BarrT.2010, ‘A Broadband Services Typology’, The Australian Economic Review, vol. 43, no. 2, pp. 187–93.
3.
CunninghamS.2010, ‘Australian VOD’, presentation to Screen Producers Association of Australia, November.
4.
CunninghamS.SilverJ.McDonnellJ.2010, ‘Rates of Change: Online Distribution as Disruptive Technology in the Film Industry’, Media International Australia, no. 136, pp. 119–32.
5.
GantzJ.ReinselD.2010, ‘The Digital Universe Decade – Are You Ready?’IDC (for EMC Corporation), http://idcdocserv.com/925; www.emc.com/digital_universe, p.11. Thanks to John Hartley for pointing me to this astounding diagram.
6.
GivenJ.WatkinsJ.2010, ‘Broadband: Policy, Innovation, Use’, special issue of Communication, Politics & Culture, vol. 43, no. 1.
