This article addresses the permeability of the field of China media research and its openness to new ideas; it argues that we need to adopt a wide angle view on research opportunities. Expansion of China's media during the past decade has opened up possibilities for broadening the field. The discussion first identifies boundary tensions as the field responds to transdisciplinary knowledge, before addressing challenges faced by Chinese researchers or visiting scholars in ‘Western’ media environments. Finally, the article addresses what a wide-angle perspective might include.
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