New formulations and responses to classic questions have emerged in recent feminist thinking on the relationship between gender and consumption. One instance of this is the work of Abigail Bray on the damage caused by the media sexualisation of girls. She offers important insights into some problems with the discourse of media and sexual empowerment, and also critically considers the social distinction that such an discourse tends to confer. This article offers a sympathetic account of her argument, but also moves beyond Bray to express concerns regarding the class and race codings of the discourse of childhood innocence.
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