Framing Australian Telecommunication Policy: A Case Study of the 1996 Review of Standard Telephone Service

Abstract

This article discusses the influence of sociolinguistic structures such as metaphors and narratives as organising cognitive frames on telecommunication policy, its representation in the media and other public documents. In particular, it identifies the tension between competing narratives of national development and competition in the public debates and official records of the 1996 Review of Standard Telephone Service. The article argues that metaphors and narratives perform similar but distinctive persuasive and formative functions that extend beyond mere description. Collectively, they influence not only what we think of telecommunication technology and associated policy but how we imagine alternative policy scenarios and future technological innovation.