The article examines contemporary attempts in education to come to terms with the effects of globalised media and the waning authority of the nation-state. It compares current debates regarding the role of electronic media in US education with the state of media education in post-socialist Eastern Europe, where the desired accession to the European Union, accelerated technological changes and the entry into a globalised economy have induced thorough reforms in the structure and content of national education and set in motion intense negotiations about how electronic media are shaping the values and identities of the next generations. The essay focuses on the achievements and ambivalences of the newly introduced Hungarian national media education curriculum and parallel, state-supported print reading initiatives.
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