In 2002, ‘film’ consolidated a position within municipal governance as part of the Brisbane City Council's economic development program based on the ‘new economy’ understanding of the role of the city as the physical location of commercial and cultural activity. This positioning of film within the notion of industry clustering, and the acknowledgment that production technologies of film and television share a common ground with games development, and other forms of leisure software, represent a fundamental departure from the precepts of the traditional national cinema model. Are creative industries discourse and cluster logic opening up a new field of governance for film policy? How does this translate to the state and federal levels if policy is to become more accommodating to the structures and dynamics of specific regional locations? This paper examines two Queensland approaches to creative industries discourse and cluster logic as a way of understanding the impact this move to a ‘global knowledge-based economy’ will have on the traditional policy framework.
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