A content analysis of the ABC News Online website during the 2000 Olympic Games reveals a select few female role models were available to young audiences. One female athlete was ‘news-privileged’. Cathy Freeman's exposure came at the expense of her Australian team mates, especially those women who won medals in team sports. While the results indicate an improvement in both the extent of women's sports coverage and the range of sports covered, stereotypical descriptions often characterised adult females as emotionally vulnerable, dependent adolescents. Male athletes were never infantilised and were far less likely to be described in emotive terms.
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