Slow Train Coming? The Transition to Digital Distribution and Exhibition in Cinema

Abstract

Throughout the 1990s, digital technology entered film production and rapidly altered both the production process and the audience's experience, as complex soundscapes and special effects became the hallmark of cinematic blockbusters. By 1999, the prospect of an end-to-end digital cinema, or cinema without celluloid, seemed to be in sight. Digital distribution and exhibition were extolled as particularly attractive prospects, and a number of test sites were established in the United States. However, the last four years have demonstrated that significant issues need to be resolved before there will be broader implementation of digital cinema. Working from a series of interviews with key industry practitioners in Australia and the United States, this article examines the struggles currently affecting the rollout of digital cinema, and assesses the likely impact on Australian exhibition practices.