This paper considers the paradoxical situation confronting contemporary cultural policymaking wherein it is simultaneously centralised in creative city/industries and cultural diversity agendas while marginalised in broadcasting and film policy deliberations. This dual movement, it is argued, is the consequence of cultural policy becoming less its own sui generis domain and more part of a variety of other governmental processes, spheres, knowledges and domains. In these circumstances, effective cultural policy-making is increasingly embracing an agenda of rejuvenation marked by differentiated strategies, knowledges, sites and outcomes.
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