Free-to-Air Futures in the United Kingdom and Australia: A Personal View

Abstract

This industry paper looks at the broadcasting industry, how its revenue streams are changing and how this will affect the future of free-to-air services. Its premise is that, increasingly, consumers will purchase services rather than goods, and that their attention will become more and more valuable. If existing broadcasters want to remain relevant, they need to make sure that their content is accessible to consumers in the new world