Abstract
McLuhan has enjoyed a resurgence in credibility through his rise with the Wired generation. This article identifies that McLuhan's major value is not so much contained in his aphorisms, but directly related to the way he was mediated and disseminated into the cultural consciousness. Thematically. McLuhan's mediation can be grouped around three valuable elements that are worth celebrating: his endeavour to operate at the level of the universal; his activity as a public intellectual: and his less obvious but currently important investment in the populace and popular culture. These components of the McLuhan persona/mediation have had a particular resonance with the changing divides of production/reception, the will to universalisation and the transformed ‘public sphere ‘ that the Internet has foregrounded.
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