Performance evaluation of co-innovation in open innovation community—from the dual perspective of customer and enterprise

Abstract

With the increasingly diversified and personalized needs of users, traditional closed innovation can no longer adapt to rapidly evolving market demands. Consequently, the emergence of open innovation communities has become pivotal for enterprise innovation. Through Internet cooperative innovation community, customers actively engage in new product development, activities, co-creating value with enterprises, thereby transforming external innovation resources into the internal assets and enhancing the effectiveness of new product development processes. While existing researches focus on the influencing factors and assessment of innovation performance of open innovation community from the single perspective of customers or enterprises, there remains limited to understand the comprehensive performance evaluation from the dual perspective of customer and enterprise's co-innovation. Therefore, this study systematically analyzes the four stages of the co-innovation process within the open innovation community and their influencing factors based on the Stage-gate theory, and build a comprehensive performance evaluation model for co-innovation of open innovation community from the perspective of co-creation of customer and enterprise by using analytic hierarchy process and fuzzy comprehensive evaluation method. The model is then applied and verified through a practical case of Xiaomi open innovation community. This study not only enriches the theory of open innovation, but also provides guidance for the practice of co-innovation between enterprises and customers in the Internet environment.