Proactive journalists focus on asking ‘why’ and ‘why not’, ‘so what’, and ‘what now’ in their investigative work. They critically observe, reflect, analyse, contextualize, elucidate, expound and communicate what they have learned, and in the process, educate and enlighten their readers on the complexities of issues that affect their living conditions. This article introduces a model to illustrate how reporters can become more proactive in their reporting of community issues.
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