Convergence and the Classification of Films in Australia: The Challenge of Assessing the Impact of Interactivity

Abstract

Australian film classification relies on assessment of the potential impact of film content on audiences. The capacity to assess impact is becoming increasingly complicated by technological convergence blurring the boundaries between films and computer games. This is exemplified by the interactive features offered on DVDs and, more recently, the potential for game-inspired interactive cinema. As a result of convergence, audiences are afforded more control over how they watch films and offered greater opportunities to interact with content. In light of these developments, the Australian government is currently considering recommendations for amending the National Classification Scheme arising from a recent review conducted by the Australian Law Reform Commission (ALRC) that proposes an approach based on platform neutrality, streamlining classification across platforms. This article examines how assessing the impact of film content is problematic, discussing challenges facing the current scheme in reference to convergence, interactivity and related recommendations made by the ALRC.