This article proposes that eating and drinking out are important performances in the consumption of place. Eating and drinking place myths draw consumers to place, and places are sensed during copresent participation in these activities. Focusing on empirical investigation undertaken in the tourist town of Harrogate, England, the article explores how the intersections of mobilities of food and drink, material culture, and people create service cultures that are imagined and performed in two eating and drinking venues, Betty's Café Tea Rooms and Revolution Vodka Bar. These eating and drinking spaces represent perceived disjunctures in the contemporary place identity of Harrogate. Although complex cultural flows intersect in venues to constitute the eating and drinking experience, this article suggests that copresent engagement with service cultures creates distinctive senses of place.
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