The article analyzes Danish clubbers’ strategies for taking drugs in night clubs. This exploration is framed within the discussion of a possible normalization of youth drug use. Thus, the article investigates how young drug-users experience the level of acceptability of drug use in clubs and how this perceived acceptability—or rather lack of acceptability—affects their practices around drug-taking. The analysis points towards two distinct strategies which the clubbers make use of when taking drugs in clubs: an assimilative strategy and an opportunistic strategy, and it is shown how these strategies are indicative of the level of acceptability of drugs in club settings. Through this focus on the micro-level, the article adds to the limited amount of literature on this dimension of the normalization thesis. Empirically, the article is based on a Danish mixed methods club study.
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