Abstract
The article is focused thematically on the uses and meanings of media for (some) young people in Recife, a million-inhabitant city in the northeast of Brazil. The article brings together the perspective of Anne Line Dalsgaard, a long-term anthropological field researcher who is familiar with the everyday lives and social conditions for growing up in Recife, and the findings of a short-term, interview- and observation-based media ethnographic study, conducted by Norbert Wildermuth. The concept of imagination as potentially both an enabling and a limiting practice in the consumption of media is discussed centrally in this attempt to contribute to an empirically grounded understanding of the role that media play for youth in their striving to ‘find a place in life’. In the empirical context presented in the article, imaginations, expanded and circulated by a globalized media circuit, are appropriated and interpreted locally and under particular socio-economic conditions.