This study examined the attitudes of 581 residents of Midland and Odessa, Texas regarding their satisfaction with 14 police attributes and the importance of these attributes. Descriptive findings showed the citizens are generally satisfied with police performance but still rated the importance of attributes higher than the satisfaction. The satisfaction-importance graph revealed that the professional conduct factor (professional knowledge, professional conduct, honesty, quality of service, and fairness) received relatively higher satisfaction and importance scores compared to the friendliness factor (friendliness, putting one at ease, concern, politeness, and helpfulness) and the crime control/prevention factor (level of police protection, investigative skill, ability to fight crime, and ability to prevent crime). The friendliness factor received relatively moderate satisfaction scores as did the crime control/prevention factor but was considered the least important among the three factors. Finally, the findings showed the attribute that needs the most improvement is the ability to prevent crime.
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