In recognition of marked reductions in the number of educational evaluators now functioning in our schools, the position is taken that educational evaluation must be promoted because of its direct and personal benefit to the individuals who authorize such evaluations. Specifics are provided of a two-pronged persuasion play to use with authorizers of evaluation studies.
Get full access to this article
View all access options for this article.
References
1.
Cronbach, L.J. (1963). Course improvement through evaluation. Teachers College Record, 64 , 672-83.
2.
Scriven, M. (1967). The methodology of evaluation. In R. E. Stake (Ed.), Curriculum evaluation. American Educational Research Association Monograph Series on Evaluation, No. 1. Chicago: Rand McNally.
3.
Stake, R.E. (1967). The countenance of educational evaluation. Teachers College Record, 68 ,523-40.
