Book Review: Consulting Start-up and Management: A Guide for Evaluators and Applied Researchers

Heath C. Heath D. (2007). Made to stick: Why some ideas survive and others die. New York, NY: Random House.

Yarbrough D. B. Shulha L. M. Hopson R. K. Caruthers F. A. (2011). The program evaluation standards: A guide for evaluators and evaluation users (3rd ed.). Thousand Oaks, CA: Sage.