AmesC. (1984). Achievement attributions and self-instructions under competitive and individualistic goal structures. Journal of Educational Psychology, 76, 478–487.
2.
AveryJim (1993). Advertising Campaign Planning, The Copy Workshop, Chicago, IL.
3.
BabbieE. (1992). The Practice of Social Science Research, Wadsworth, Belmont, CA.
4.
BarnesBeth (1996). Introducing introductory advertising students to the world wide web. Journal of Advertising Education, Summer, 5–12.
5.
DienerC. I., and DweckCarol (1978). An analysis of learned helplessness: Continuous changes in performance, strategy and achievement cognitions following failure. Journal of Personality and Social Psychology, 36, 451–462.
6.
DienerC. I., and DweckCarol (1980). An analysis of learned helplessness II, The processing of success. Journal of Personality and Social Psychology, 39, 940–952.
7.
DweckCarol, and LeggettEllen L. (1988). A Social-Cognitive Approach to Motivation and Personality. Psychological Review, 95(2), 256–273.
8.
HelgesonJ. G., and UrsicM. L. (1989). The Decision Process Equivalency of Electronic Versus Pencil-and-Paper Data Collection Methods. Social Science Computer Review, 7(3), 296–310.
9.
KerlingerF. N. (1973). Foundations of Behavioral Research, Second Edition, Holt, Rinehart and Winston, New York.
10.
KieslerS., and SproullL. S. (1986). Response Effects in the Electronic Survey. Public Opinion Quarterly, 50, 402–413.
11.
LiefeldJ. P. (1988). Response Effects in Computer-Administered Questioning. Journal of Marketing Research, 25, 405–409.
12.
MarraJames L., AveryJames, and GrabeMaria E. (1996). Student Advertising Competitions: Faculty Advisor Beliefs Concerning the AAF National Student Advertising Competition. Paper presented to The Association for Education in Journalism and Mass Communication Annual Conference, August 10-13, 1996, Anaheim CA.
13.
MarraJames L. (1988). The Why, Where, When and How of Ad Competitions. Journalism Educator, 43(2), 73–75.
14.
MarraJames L., and JamesR. Avery. (1992). Advertising Competitions: Student Perspectives on the AAF Competition, Paper presented to The Association for Education in Journalism and Mass Communication Annual Conference, Montreal, Quebec, Canada, August 5-8, 1992.
15.
MarraJames L., AveryJames R., and RaoAruna (1993). Advertising Competitions: Student Perspectives on the AAF Competition, Part II, Paper presented to The Association for Education in Journalism and Mass Communication Annual Conference, Kansas City, MO, August 11-14, 1993.
16.
MarraJames L. (1982). The Dynamics of Advising an American Advertising Federation Competition Team: An Inside Look, Paper presented to the Annual Meeting of the Association for Education in Journalism and Mass Communication, Athens, OH, July 25-28, 1982.
17.
MartinC. L., and NagaoD. H. (1989). Some Effects of Computerized Interviewing on Job Applicant Responses. Journal of Applied Psychology, 74(1), 72–80.
18.
RafaelJ. E. (1984). Self-Administered CRT Interviews: Benefits Far Outweigh the Problems. Marketing News, 23(November 9), 16.
19.
MoriartySandra E. (1983). Yes, Creativity Can Be Taught. Journalism Educator, Summer, 13–16.
20.
ReaL. M., and ParkerR. A. (1992). Designing and Conducting Survey Research, Jossey-Bass: San Francisco, CA.
21.
RossBilly I. (1991). The Status of Advertising Education, Advertising Education Publications, PrinTech, Lubbock, TX.
22.
SchamberLinda (1984). The Professor as Intern: Approaches to Teaching Advertising Creativity, Paper presented to the Annual Meeting of the Association for Education in Journalism and Mass Communication, Gainesville, FL, August 5-8, 1984.
23.
SchultzDon E., MartinDennis G., and BrownWilliam P. (1984). Strategic Advertising Campaigns, Second Edition, Crain Books, Chicago, IL.
24.
SproullL. S. (1988). Using Electronic Mail for Data Collection in Organizational Research. Academy of Management Journal, 29(1), 159–189.
25.
SweeneyJohn (1985). Four easy tests to explain ad copywriting. Journalism Educator, Winter, 21–22.