Anonymous, “Kellogg to Sponsor AAF Student Ad Contest,” Marketing News, (July18, 1988), 22, 32.
2.
AEJMC (1989), “Challenges & Opportunities in Journalism & Mass Communications: A Report of the Task Force on the Future of Journalism and Mass Communication Education,”Journalism Educator, 44 (Spring, 1989), A1–A24.
3.
BlanchardRobert O. (1988), “Our Emerging Role in Liberal and Media Studies,”Journalism Educator, 43 (Autumn, 1988), 28–31.
LauterbornBob. (1987). “Advertising's College Bowl,”Advertising Age, 58 (September28, 1987), 18.
6.
MarraJames L. and Jim Avery. (1992). “Student Advertising Competitions: Student Perspectives on the AAF Competition,”AEJMC Convention, (Montreal, August, 1992).
7.
MarraJames L., AveryJim and RaoAruna. (1993). “Student Advertising Competitions: Student Perspectives on the AAF Competition, Part II,”AEJMC Convention (Kansas City, August, 1993).
8.
MarraJames L., AveryJim and RaoAruna and Elizabeth GrabeMaria (1996), “Student Advertising Competitions: Faculty Advisor Beliefs Concerning the AAF National Student Advertising Competition,”AEJMC Convention (Los Angeles, August, 1996).
9.
PlumleyJoseph P. (1990). “Key for Evaluating ‘Non-Traditional Faculty,”Journalism Educator, 43 (Autumn, 1990), 46–53.
10.
RossBilly I. (1990). Advertising Education, (Lubbock, TX: Advertising Education Publications, 1990), p. 73.
11.
SchweitzerJohn C. (1989). “Factors Affecting Scholarly Research Among Mass Communications Faculty,”Journalism Quarterly, 66 (Summer, 1989), 410, 417.
12.
SchweitzerJohn C. (1989). “Faculty Research Expectation Varies Among Universities,”Journalism Educator, 44 (Summer, 1989), 45–49.
13.
WeaverDavid and G. Cleveland Wilhoit. (1988). “A Profile of JMC Educators: Traits, Attitudes and Values,”Journalism Educator, 43 (Summer, 1988), 4–41.