Abstract

Get full access to this article
View all access options for this article.
References
1.
Brownson
R. C.
Proctor
E. K.
Luke
D. A.
Baumann
A. A.
Staub
M.
Brown
M. T.
Johnson
M.
(2017 ).
Building capacity for dissemination and implementation research: One university’s experience . Implementation Science ,
12 (104 ), n.p. Retrieved from https://implementationscience.biomedcentral.com/articles/10.1186/s13012-017-0634-4
2.
Reber
B. H.
Frisby
C. M.
Cameron
G. T.
(2003 ).
Changing directions: Assessing student thoughts and feelings about a new program in strategic communication. Journal of Advertising Education ,
7 (1 ), 32 –46 .
3.
Rodgers
S
. ( 2018 , March 27 ). Undergraduate strategic communication program question . Retrieved from http://lists.unc.edu/read/?forum=adforum
4.
Ross
B. I.
Richards
J. I.
(2016 ). Where shall I go to study advertising and public relations (50th ed.). Lubbock, Texas: American Academy of Advertising. Retrieved from https://aaoa.wildapricot.org
5.
Shayon
S.
(2017 , September 27). Advertising week New York: A roadmap to fix the talent crisis. Advertising Week . Retrieved from https://www.brandchannel.com/2017/09/27/aef-advertisingtalent-crisis/
6.Strategic Communication Report. (1999 ). MU: The difference is strategic communication .
Columbia ,
MO .
