Account Management and the Changing Advertising Landscape

Applegate Edd and Johnson Art . (2007). Cases in Advertising & marketing management: Real Situations for Tomorrow's Managers. Lanham, MD: Rowman & Littlefield.

Blakeman Robyn & Haley Eric (2005). Tales of Portfolio Schools and Universities: Working Creatives’ Views on Preparing Students for Entry Level Jobs as Advertising Creatives . Journal of Advertising Education, Fall, 5–13.

Creamer Matthew (2006). The Demise of the Suit. Advertising Age, March 13, 1, 37.

Deckinger E. L. , Brink James M. , Katzenstein Herbert & Primavera Louis H. (1989-1990). How Can Advertising Teachers Better Prepare Students for Entry-level Advertising Agency Jobs. Journal of Advertising Research, December-January, 37–46.

Dickinson Don . 2003). The New Account Manager. Chicago: The Copy Workshop.

Gale Kendra & Robbs Brett (2003). Enhancing Strategic Thinking Throughout the Advertising Curriculum: An Account Planning Perspective (2004) . Advertising Educator, Fall, 8–16.

Glaser B. and Strauss A. (1967). The Discovery of Grounded Theory: Strategies for Qualitative Research. Chicago: Aldine.

Kendrick Alice & Fullerton Jami A (2002). Employment Preferences of Students in the 2001 AAF National Student Advertising Competition. Journal of Advertising Education, Fall, 29–36.

Kendrick Alice & Fullerton Jami (2003). Challenging, fun and pays well: Top advertising students describe their ideal jobs. Journal of Advertising Education, Spring, 2003, 47–54.

Kendrick Alice , Slayden David & Broyles Sherri (1996). Real Worlds and Ivory Towers: A Survey of Top Creative Directors. Journalism and Mass Communication Educator, Summer, 63–74.

Lavery Roger M. (2000). One Design for the Account Planning Curriculum. Journal of Advertising Education, Spring, 36–38.

Lee Tien-Tsung & Ryan William E. (2005). Advertising Creative Practitioners on the Value of Advertising Education: An Overview. Journal of Advertising Education, 14–21.

Lincoln Yvonna C. & Guba Egon G. (1988). Naturalistic Inquiry. Newbury Park, California: Sage.

Lloyd Carla V , Slater Jan & Robbs Brett (2000). The Advertising marketplace and the Media Planning Course. Journalism & Mass Communication Educator, Autumn, 4–13.

Lofland J. and Lofland L.H. (1995). Analyzing Social Settings: A Guide to Qualitative Observation and Analysis. California: Wadsworth Publishing.

Morrison Margaret , Christy Tim & Haley Eric (2003). Preparing Planners: Account Planning and the Advertising Curriculum. Journal of Advertising Education, Spring, 5–20.

Otnes Cele , Oviatt Arlo A & Treise Deborah M ((1995). Views on Advertising Curriculum from Experienced “Creatives.” Journalism Educator, Winter, 21–30.

Otnes Cele Spooner Eric & Treise Deborah M (1993). Advertising Curriculum Ideas from “New Creatives.” Journalism Educator, Autumn, 9–17.

Quinn Jay (1999). The Account Executive in an Advertising Agency. In John Philip Jones (Ed.), The Advertising Business,(pp. 29–34). Thousand Oaks, CA: Sage.

Robbs Brett (1996) The Advertising Curriculum and the Needs of Creative Students.” Journalism & Mass Communication Educator, Winter, 25–34.

Robbs Brett & Gale Kendra (2005). Teaching the Undergraduate Research Course for Advertising Majors: Course content and Key Challenges . Journal of Advertising Education, Spring, 19–30.

Robbs Brett & Wells Ludmilla (1999). Teaching Practices and Emphases in Advertising Creative Courses. Journalism and Mass Communication Educator, Autumn, 57–64.

Slater Jan S. , Robbs Brett & Lloyd Carla V. (2002). Teaching the Advertising Media Planning Course: Trying to Serve Two Masters. Advertising Educator, Fall, 9–19.

Solomon Robert (2003). The Art of Client Service. Chicago: Dearborn

Solomon Robert (2000). Brain Surgery for Suits: 56 Things Every Account Person Should Know. New York: Strategy Press

Steel Jon (1998). Truth Lies and Advertising: The Art of Account Planning. New York: John Wiley & Sons.