Digital Bootcamp: Teaching Advertising in a Digital Age

Abstract

This paper outlines a team teaching partnership between a full time marketing faculty member and a full time professional in advertising. The purpose of the course design is to give students realistic feedback on assignments and projects so that they work for more than a grade and understand that once they are working in a full time career, a grade is relatively meaningless. This partnership highlights the benefits of experiential learning as well as the use of technology to facilitate partnerships. The faculty and students were in Texas, and the professional was in Atlanta and New York (as well as other places around the world during the semester). Results showed that students benefited from the course design in several ways, and recommendations are provided.