Several advertising industry professionals believe curiosity is an essential skill for the advertising business. In this paper, we describe how an advanced undergraduate class provides experiences that allow students to tap into multiple dimensions of curiosity. We question students at both the start and the end of the class to better understand if class exercises based on various curiosity models have changed how students view curiosity.
Get full access to this article
View all access options for this article.
References
1.
AgarwalR., & KarahannaE. (2000). Time flies when you're having fun: Cognitive absorption and beliefs about information technology usage. MIS Quarterly, 24(4), 665-94.
2.
BerlyneD. E. (1960). Conflict, arousal and curiosity.New York: Mcgraw Hill.
BrownG., & WrennA. (2005). ‘It's like they've gone up a year!'. Teaching History, 121(December), 5-13.
5.
CsikszentmihalyiM. (1990). Flow: The psychology of optimal experience (1st ed.). New York: Harper and Row.
6.
DundonE. (2002).The seeds of innovation: Cultivating the synergy that fosters new ideas.New York: Amacom.
7.
GolemanD. (1995). Emotional intelligence: Why it can matter more than IQ.New York: Bantam Books.
8.
HirtE. R., MeltonR. J., McDonaldH. E., & HarackiewiczJ. M. (1996). Processing goals, task interest, and the mood-performance relationship: A mediational analysis. Journal of Personality and Social Psychology, 71(2), 245-61.
9.
HoffmanD. L., & NovakT. P. (1996). Marketing in hypermedia computer-mediated environments: Conceptual foundations. Journal of Marketing, 60(3), 50-68.
10.
IsaacJ. D., SansoneC., & SmithJ. (1999). Other people as a source of interest in an activity. Journal of Experimental Social Psychology, 35(3), 239-65.
11.
JamesW. (1890). The principles of psychology (Vol. 1). New York: Holt & Company.
KashdanT. B., RoseP., & FinchamF. D. (2004). Curiosity and exploration: Facilitating positive subjective experiences and personal growth opportunities. Journal of Personality Assessment, 82(3), 291-305.
KarwowskiM. (2012). Did curiosity kill the cat? Relationship between trait curiosity, creative self-efficacy and creative personal identity. Europe's Journal of Psychology, 8(4), 547-58.
16.
LeubaC. (1958). A new look at curiosity and creativity. The Journal of Higher Education, 29(3), 132-40.
17.
Loewenstein, G (1994). The psychology of curiosity: A review and reinterpretation. Psychological Bulletin, 116(1), 75-98.
18.
McIntyreN. H., HarveyM., & MoellerM. (2012). The role of managerial curiosity in organizational learning: A theoretical inquiry. International Journal of Management, 29(2), 659-76.
19.
MenonS., & SomanD. (2002). Managing the power of curiosity for effective web advertising strategies. Journal of Advertising, 31(3), 1-14.
20.
MurrayN., SujanH., HirtE. R., & SujanM. (1990). The influence of mood on categorization: A cognitive flexibility interpretation. Journal of Personality and Social Psychology, 59(3), 411-25.
21.
NicholsR. G. (1963). Curiosity - the key to concentration. Management of Personnel Quarterly, 2(1), 23-26.
22.
NissenH. W. (1930). A study of exploratory behavior in the white rat by means of the obstruction method. Journal of Genetic Psychology, 37(3), 361-76.
23.
OlsonK. R., & CampC. J. (1984). Factor analysis of curiosity measures in adults. Psychological Reports 54, 491-97.
24.
ReissE. (2008). It's not what you think, but how you think. Bulletin of the American Society for Information Science & Technology, 34(3), 47-50.
25.
SansoneC., & ThomanD. B. (2005). Interest as the missing motivator in self-regulation. European Psychologist, 10(3), 175-86.
26.
SchmidtJ. A., ShernoffD. J., & CsikszentmihalyiM. (2007). Individual and situational factors related to the experience of flow in adolescence: A multilevel approach. In OngA. D., & van DulmenH. M. (eds). Oxford Handbook of Methods in Positive Psychology (pp. 542-59). Oxford: Oxford University Press.
27.
SilviaP. J. (2005). What is interesting? Exploring the appraisal structure of interest. Emotion, 5(1), 89-102.
28.
SilviaP. J. (2006). Exploring the Psychology of Interest. New York: Oxford University Press.
29.
SilviaP. J. (2008). Interest - the curious emotion. Current Directions in Psychological Science, 17(1), 57-60.
