This case study explores the use of multiple languages within a large Advertising Principles course in a US university. Course support materials—slides and syllabi–were provided in two languages, English and Chinese. Acceptance was measured through an online survey. Behavioral outcomes were measured through classroom observations and test score analysis’. Acceptance was high among both international and domestic students. Compared to a prior semester, attention to classroom activities and adherence to course rules increased among international students, while attendance and test scores remained unchanged. Implications for advertising and journalism education are discussed.
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