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Using the National Student Advertising Competition sponsored by the American Advertising Federation to Assess a Campaign Course's Learning Outcomes

Journal of Advertising Education

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Case report

First published online November, 2011

Using the National Student Advertising Competition sponsored by the American Advertising Federation to Assess a Campaign Course's Learning Outcomes

Volume 15, Issue 2

https://doi.org/10.1177/109804821101500209

Abstract

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References

Accrediting Council on Education in Journalism and Mass Communications. ACEJMC Accrediting Standards. Retrieved from http://www2.ku.edu/~acejmc/PROGRAM/STANDARDS.SHTML

Christ

W. G.

(2006). Assessing Media Education. Mahwah, NJ: Lawrence Erlbaum Associates.

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