Rethinking Learning Objectives of a Campaigns Approach to Advertising Capstone Courses

ACEJMC (2001) A guide to assessment of student learning in journalism and mass communications, Accrediting Council on Education in Journalism and Mass Communications. Retrieved December 8, 2009 from http://www2.ku.edu/∼acejmc/BREAKING/Assessment_Guide.pdf

Applegate E. (2007). The historical development of the advertising curriculum. Journal of Advertising Education, 11(2), 5–9.

Barnes B. , & Lloyd C. (1997) Offering a creative track in the advertising major: A case history, Journal of Advertising Education, 2(1), 65–75.

Basow R. R. (2007). Curricular convergence and campaigns learning outcomes in the capstone course. Journal of Advertising Education, 11(1), 17–23.

Benigni V. L. , & Cameron G. T. (1999). Teaching PR campaigns: The current state of the art. Journalism & Mass Communication Educator, 54(2), 50–60.

Brooks R. , Benton-Kupper J. , & Slayton D. (2004). Curricular aims: Assessment of a university capstone course. Journal of General Education, 53(3-4), 275–287.

Durel R. J. (1993). The capstone course: A right of passage. Teaching Sociology, 21(3), 223–225.

Goldstein G. , & Fernald P. (2009). Humanistic education in a capstone course. College Teaching, 57(1), 27–36.

Hachtmann F. , Mitchell N. , & Shipley L. (2009) Adding bilateral transparency to assessing student learning in the advertising capstone course, Journal of Advertising Education, 13(2), 55–65.

Moore R. C. (1994). The capstone course. In Christ W. G. , & Moore R. C. (eds.), Assessing communication education: A handbook for media, speech & theater educators (pp. 155–179). Hillsdale, NJ: Lawrence Erlbaum Associates.

Olsen R. K. , Weber D. E. , & Trimble F. P. (2002). Cornerstones and capstones: A case study on the value of a holistic core in the discipline of communication studies. Communication Education, 51(1), 65–80.

Rosenberry J. , & Vicker L. A. (2006). Capstone courses in mass communications programs. Journalism & Mass Communication Educator, 61(3), 267–283.

Rosenkrans G. (2006). Assessment Accountability in Courses that Deploy Advertising Competitions and Experiential Learning Techniques, Journal of Advertising Education, 10(1), 27–38.

Ross B. I. , Osborne A. C. , & Richards J. I. (2006). Advertising education. Lubbock, Texas: Advertising Education Publications.

Ross B. I. , & Richards J. I. (2008). A century of advertising education. Austin, TX: American Academy of Advertising.

Scovotti C. , & Spiller L. D. (2009). Experiential learning in capstone courses through the great case debate. Journal of Advertising Education, 13(1), 25–37.

Seiler W. J. (1998). Envisioning a capstone course in communication: The view from a departmental armchair. Southern Communication Journal, 64(1), 65–67.

Spiggle S. (1994). Analysis and interpretation of qualitative data in consumer research. Journal of Consumer Research, 21(December), 491–503.

Stark J. S. , & Lowther M. A. (1988). Strengthening the ties that bind: Integrating undergraduate and professional study: Report of the Professional Preparation Network. Ann Arbor: University of Michigan, Professional Preparation Project. Retrieved February 15, 2010 from: http://www.eric.ed.gov:80/ERICDocs/data/ericdocs2sql/content_storage_01/0000019b/80/1e/79/e6.pdf

Stuhlfaut M. W. , & Farrell M. (2009). Pedagogic cacophony: The teaching of ethical, legal, and societal issues in advertising education, Journalism and Mass Communications Educator, 64(2), 173–190.

Vanden Bergh B. , & Stuhlfaut M. W. (2006). Is advertising creativity primarily an individual or a social process? Mass Communication and Society, 9(4), 373–397.

Wagenaar T. C. (1993). The capstone course. Teaching Sociology, 21(3), 209–214.

Zlatic T. D. , Nowak D. M. , & Sylvester D. (2000). Integrating general and professional education through a study of herbal products: An intercollegiate collaboration. American Journal of Pharmaceutical Education, 64(Spring), 83–94.