AgeeTom, and BrettMartin A.S. (2001), Planned or Impulse Purchases? How to Create Effective Infomercials, Journal of Advertising Research, November-December 2001, pgs 35–43
2.
CannellaFrank (2006), DRTV Growth Outpaces the Internet, DM News, January 30
3.
HamerLawrence (2000), The Additive Effects of Semistructured Classroom Activities on Student Learning: An Application of Classroom-Based Experiential Learning Techniques, Journal of Marketing Education22: 25, pgs 25–34
4.
HawtreyKim (2007), Using Experiential Learning Techniques, Journal of Economic Education, Spring, pg 143–152
5.
KolevaGergana (2008), Don't buy it, MarketWatch, Jan 24
6.
LimbachBarbara, and WaughWendy L. (2005) Questioning the Lecture Format, The NEA Higher Education Journal, 2005
LichtenberJ., WoockC., & WrightM. (2008) Ready to innovate: Are educators and executives aligned on the creative readiness of the U.S. workforce?New York: The Conference Board
9.
MannesTanya (2009), Infomercials Standing By, Union-Tribune, May 22,
10.
MartinBrett A.S., BhimyAndrew, and AgeeTom (2002), Infomercials and Advertising Effectiveness: An empirical study, Journal of Consumer Marketing, 19: 6, pgs 468–480
11.
McMahonDaniel (2007), From stigma to prominence, direct response television comes into its own, DM News, Sept 21
12.
NeffJack (2009), Future of Advertising?Print, TV, Online Ads, AdAge.com, June 1
13.
NeffJack (2007), Is Mold Busting Cosmetic Maker About to go Bust Itself?; Bare Escentuals soared by avoiding biggest channels; now its stock is plunging, Advertising Age, August 6
SchlagneckCarol (1998) Newspapers Reading Choices by College Students, Newspaper Research Journal19,
16.
SinghMandeep, BalasubramanianSiva, and ChakrabortyGoutam (2000), Am Comparative Analysis of Three Communication Formats: Advertising, Infomercial and Direct Experience, Journal of Advertising, Volume XXIX, Winter No 4, pg 59–75
17.
ShakarianDiana C. (1995), Beyond Lecture: Active Learning Strategies that work, Journal of Physical Education, Recreation and Dance66 (May-June): 21–24
18.
SmartDenise, KelleyCraig, and ConantJeffrey (1999), Marketing Education in the Year 2000: Changes Observed and Changes Anticipated, Journal of Marketing Education21(3), pgs 206–216
19.
StoneBob, and JacobsRon (2008) Successful Direct Marketing Methods, eight edition, McGraw-Hill Professional, New York