Adding Bilateral Transparency to Assessing Student Learning in the Advertising Capstone Course

AAC&U National Leadership Council for Liberal Education & America's Promise. (2007). College Learning for the New Global Century. Washington, DC: Association of American College and Universities.

Accrediting Council for Education in Journalism and Mass Communication (ACEJMC). Retrieved March 17, 2007 from http://www2.ku.edu/~acejmc/PROGRAM/STANDARDS.SHTML#std9 (assessment standard) http://www.2ku.edu/~acejmc/PROGRAM/STANDARDS.SHTML#std2 (competency list)

Ahles C.B. & Bosworth C.C. (2004). The perception and reality of students and workplace teams. Journalism and Mass Communication Educator, 59 (1), 42–59.

Association to Advance Collegiate Schools of Business. (AACSB). Eligibility procedures and accreditation standards for business accreditation. Retrieved March 21, 2007 from (http://www.aacsb.edu/accreditation/business/STANDARDS.pdf.

Barnes S. (1985). A study of classroom pupil evaluation: The missing link in teacher education, Journal of Teacher Education, 36, 46–49.

Benigni V.L. , & Cameron G.T. (1999). Teaching PR campaigns: The current state of the art. Journalism and Mass Communication Educator, (59) 3, 50–60.

Boyer E.L. (1990). Scholarship reconsidered: Priorities of the professoriate. Princeton, NJ: Carnegie Foundation for the Advancement of Teaching.

Chronicle Review (2006, Sept. 1) The Spellings Report, Warts and All. Chronicle of Higher Education, 53 (2).

Cohen J. (2004). Assessment … yours, mine, ours. Journalism and Mass Communication Educator, 59 (1), 3–6.

Creswell J.W. , & Plano Clark, V. (2007). Designing and conducting mixed methods research. Thousand Oaks, CA: Sage.

Ganahl D. (2003). Evaluating a professional advertising/PR curriculum: Aligning the liberal arts curriculum with professional expectations. Journal of Advertising Education, 7(2), 24–32.

Gilbert L.A. , Schilt P.E. , & Ekland-Olson S. (2005). Engaging students: Integrated learning and research across disciplinary boundaries. Liberal Education (Summer/Fall 2005), 44–49.

Giese M. (2005). An educator's journal: Evaluating and evaluated. Journalism & Mass Communication Educator, 60 (3), 252–256.

Hersh R.H. (2005). What does college teach? It's time to put an end to “faith-based” acceptance of higher education's quality. The Atlantic Monthly, November 2005, 140–143.

Lattuca L.R. (2005). Making learning visible: Student and peer evaluation. Journalism and Mass Communication Educator, 60 (3), 247–251.

Maki P.L. (2002). Moving from paperwork to pedagogy: Channeling intellectual curiosity into a commitment to assessment. AAHE Bulletin, May 2002. Retrieved Feb. 14, 2007 from http://wwww.aacsb.edu/resource_centers/assessment/Maki-Reprint.asp.

Maki P.L. (2004). Assessing for learning: Building a sustainable commitment across the institution. Sterling, VA: American Association for Higher Education.

Pollio H.R. , Humphries W.W. , & Milton O. (1989). Components of contemporary college grade meanings. Contemporary Educational Psychology, 14, 77–91.

Rosenberry J. & Vicker L.A. (2006). Capstone courses in mass communication programs. Journalism and Mass Communication Educator, 61 (3), 267–283.

Rowntree D. (1987). Assessing students: How shall we know them? (2nd ed.) London: Kogan Page.

Shulman L.S. (2007). Counting and recounting: Assessment and the quest for accountability. Change, 39 (1), (http://www.carnegiefoundation.org/change/)

Umphrey D. , & Fullerton J. (2004). Attitudes toward grades among advertising majors. Journal of Advertising Education (8)1, 39–47.

Walvoord B.E. , & Anderson V.J. (1998). Effective Grading: A Tool for Learning and Assessment. San Francisco: Jossey-Bass.