CloudBill and JohnSweeney (1988), Effective Guest Speakers Require Thought and Care, Journalism Educator, 42(4), 30–31.
2.
CunninghamAnne and EricHaley (2000), A Look Inside the World of Advertising Free Publishing: A Case Study of Ms. Magazine, Journal of Current Issues and Research in Advertising, 22(2), 17–30.
3.
HaleyEric and RobynBlakeman (2005), Tales of Portfolio Schools and Universities: Working Creatives’ Views on Preparing Students for Entry-Level Jobs as Advertising Creatives, Journal of Advertising Education, 9(2), 5–13.
4.
If You're the Guest Speaker… (2001), Journal of Accountancy, 192(4) 75.
5.
KarensGary (1993), Marketing Student Perceptions of Learning Activities: Structure, Preferences and Effectiveness, Journal of Marketing Education, 23(1), 35–44.
6.
KarensGary (2005), An update of Marketing Student Perceptions of Learning Activities: Structure, Preferences and Effectiveness, Journal of Marketing Education, 27(2), 163–171.
7.
McCrackenGrant (1988), The Long Interview, Thousand Oaks, CA: Sage Publications, Inc.
8.
MorrisonM. A. Sweeney and HeffernanT. (2003), Learning Styles of On-Campus and Off-Campus Marketing Students: The Challenge for Marketing Educators, Journal of Marketing Education, 25(3), 208–217.