Designing Executive Education Curricula to Fit the Professional Development Continuum: The Case of Advertising and Public Relations Practitioners in Australia

Anonymous, (2006). Survey: The battle for brainpower. The Economist, October 7, 2006.

Ackerman D. , Gross B. , and Perner L. , 2003. Instructor, student and employer perceptions on preparing marketing students for changing business landscapes. Journal of Marketing Education 25(1), 46–57.

Australian Higher Education Commission, 1992. Achieving Quality. Australian Government Printing Service, Canberra.

Biederman D. (2006). Back to School. Journal of Commerce. October 2, 2006.

Bost J. , and Haddah K. , 1996. Opportunities for finance faculty to obtain experience for teaching and research enrichment. Journal of Education for Business. 71(3).

Bull D. , Waldersee R. , 1999. Employer Expectations of QUT Research graduates in the field of Business. QUT Publications, Brisbane, Australia.

Burge A. , 1996. A Skills Development Model for Marketing and Advertising Programmes. Proceedings of the Western Marketing Educators' Association Conference. California, USA.

Carter J. , Closs D. , Dischinger J. , Grenoble W. , Maxon V. (2006) Executive Education's Role in our supply chain future. Supply Chain Management Review. 10(6), 34–41.

Clow K. , Kurtz D. , and Grant K. , 1995. Similarities and differences in consulting regulations between Australia and United States. Proceedings of the 7th Bi-Annual World Marketing Congress. Volume 8, Monash University, Melbourne, Australia.

Floyd C. , Gordon M. , 1998. What skills are most important? A comparison of Employer. Student and Staff Perceptions. Journal of Marketing Education 20(2).

Garcia L. , 1996. Developing a Business-Based Advertising Management Program in Undergraduate Schools. Proceedings of the Western Marketing Educators' Association Conference. California, USA.

Harding S. , 2006. Australia, the Higher Education Landscape and Internationalisation. World Association for CaseMethod Research and Application Conference. Brisbane, Australia.

Hoelter J. , 1983. The effects if role evaluation and commitment on identity salience. Social Psychology Quarterly, 46 (June).

Holter N. , and Kopka D. 2001. Developing a workplace skills course: Lessons learned. Journal of Education for Business 76(3): 138–43.

Hunt L. , Eagle L. , and Kitchen P. 2004. Balancing marketing education and Information technology: Matching needs or needing a better match? Journal of Marketing Education 26, no. 1.

Hunt S. , Chonko L. , and Wood V. , 1987. Advertising Education and Successful Advertising Careers: Are they related? Journal of Advertising Research 27(2), 443–53.

Kelley C. , and Bridges C. , 2005. Introducing professional and career development skills in the marketing curriculum. Journal of Marketing Education 27(3), 212–219.

Kerr G. , and Proud W. , 2005. Hiring Graduates: Perspectives from Advertising and Public Relations Employers. Proceedings of the Australian and New Zealand Marketing Academy Conference. Perth, Australia.

Kerr G. , Kim I , Kobayashi Y. , Patti C. , and Schultz D. , 2005. Integrated Marketing Communication: International Learning and Teaching Issues. Proceedings of the American Academy of Advertising Asia-Pacific Conference. Hong Kong.

Kerr G. , Moran C. , 2000. Employer Expectations of Advertising Graduates. Proceedings of the International Advertising Association Conference. Miami, USA.

Kleine S. , 2002. Enhancing students' role identity as marketing majors. Journal of Marketing Education. 24 (1), 15–24

Luck E. , and Kerr G. , 2006. The means to opt-in or opt-out: A comparison of undergraduate and graduate students' perceptions of the online environment. Proceedings of Australia New Zealand Marketing Academy Conference. Brisbane, Australia.

McMullen C. , and Braithwaite I. 2005. ‘authentic’ assessment: Workplace based formal learning setting the stage for ongoing informal learning. Proceedings of Australia New Zealand Marketing Academy Conference. Fremantle, Western Australia.

Malhotra N. , Tashchian A. , and Jain A. , 1989. The project method approach: An Integrating teaching tool in marketing research. Journal of Marketing Education. 11 (3).

Rapert M. , Kurtz D. , and Smith S. , Beyond the core triad: Just what do marketing academics of outside of teaching, research and service? Journal of Marketing Education. 24(2), 161–168.

Roach S.S. , Johnston M.W. , and Hair J. F. Jr. 1993. An exploratory examination of teaching styles currently employed in marketing education: Developing a typology and its implications for marketing students. Journal of Marketing Education 15, no. Fall: 32–38.

Rose P. (1996) “Practitioner opinions and interests regarding integrated marketing communications in selected Latin American countries,” Journal of Marketing Communications, Volume 2, Issue 1.

Rose P. , Miller D. , 1994. Merging Advertising and PR: Integrated marketing Communications. Journalism Educator 49 (2).

Schibrowsky J. , Peltier J. , and Boyt T. (2002). A professional school approach to marketing education, Journal of Marketing Education. 24(1), 43–56.

Slaughter S. , and Leslie L. , 1997. Academic Capitalism: Politics, Policies and the Entrepreneurial University. Baltimore: The John Hopkins University Press.

Tanian S. , and James K. , 2001. Putting theory into practice: guiding marketing students to better communications and collaborative skills. Proceedings of the Australian a and New Zealand Marketing Academy Conference, Melbourne, Australia.

Taylor S. , Humphreys M. , Singley R. , and Hunter G. 2004. Business student preferences: Exploring the relative importance of web management in course design. Journal of Marketing Education 26, no. 1: 42–29.

Tennant M. 1999. Is learning transferable? In Understanding learning at work, ed. Boud D. , and Garrick J. , p 165–180. London: Routledge.

Vondracek F. , 1992. The construct of identity and its use in career theory and Research. Career Development Quarterly, 41 (December).

Waller D. , and Hingorani A. (2006). Proceedings of Australia and New Zealand Communication Association Conference. Adelaide, Australia.

Young M. , Klemz B. , and Murphy J. , 2003. Enhancing learning outcomes: The effects of instructional technology, learning styles, instructional methods and student behavior. Journal of Marketing Education 25 (2).

White E. (2006). Theory and Practice: Female training classes flourish; Executive education tactics aim to bolster the ranks of women in management. Wall Street Journal, September 25, 2006.