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Book Review: First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon

Journal of Advertising Education

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Book review

First published online May, 2006

Book Review: First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon

Volume 10, Issue 1

https://doi.org/10.1177/109804820601000108b

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