An Analysis of Career Aspirations of 1,200 U.S. Advertising Students

American Advertising Federation (2004). “How to get your college chapter started,” in AAF College Chapter Guide to Success, Washington, DC, p. 3.

American Association of Advertising Agencies (2000). Employment Practices in the Agency Business: 2000 Survey Results, industry report available at www.aaaa.org.

Becker Lee B. ; Vlad Tudor , and Coffey Amy J. “2004 Annual Survey of Journalism & Mass Communication Graduates,” Grady College of Journalism and Mass Communication, University of Georgia, August 12, retrieved June 12, 2006 at http://www.grady.uga.edu/annualsurveys.

Bosworth Courtney C. (2003). Who are all these ad majors revisited? in Proceedings of 2003 Conference of the American Academy of Advertising, Les Carlson (ed.), p199.

Creamer Matthew (2006, February 13). Media Squeeze: Planners in Demand. AdAge. com Retrieved from http://www.adage.com/news.cms?newsID=47863 on February 14, 2006.

Donnelly William J. (1994). How to get entry-level employment at the top 100 advertising agencies. Journalism Educator. 49(3), 51.

Endicott Craig R. , & Morrison Maureen (2005, December 12). Agency outlook bright as business expands. Television Week, p. 21.

Fullerton J.A. , & Umphrey D. (2002). The decision to major in advertising: Gender differences and other factors. Southwestern Mass Communication Journal, 18(1), 36–47.

Ganahl Dennis (2003). Evaluating a professional advertising/PR curriculum: Aligning the liberal arts curriculum with professional expectations. Journal of Advertising Education, (Fall), 24–32.

Holsti Ole (1969). Content analysis for the social sciences and humanities. Reading, MA: Addison-Wesley Publishing Co.

Johnson Bradley (2006, January 30). AdWatch. Advertising Age, p. 8.

Kendrick Alice , and Fullerton Jami (2005). American Advertising Federation National Student Advertising Competition Annual Student Survey 2005. Unpublished report given at the 2005 meeting of the American Advertising Federation Academic Committee, Portland, OR, July.

Kendrick Alice , and Fullerton Jami (2006). American Advertising Federation National Student Advertising Competition Annual Student Survey 2006. Unpublished report given at the 2006 meeting of the American Advertising Federation Academic Committee, Montreal, Canada, July.

Kendrick Alice , & Fullerton Jami (2003). Challenging, fun and pays well: Top advertising students describe their ideal jobs. Journal of Advertising Education (7), 1, 47–54.

Kendrick Alice , Slayden David , and Broyles Sheri (1996). Real worlds and ivory towers: A survey of top creative directors. Journalism & Mass Communication Educator, (Summer), 63–74.

Lloyd Carla ; Slater Jan , and Robbs Brett (2000). The advertising marketplace and the media planning course. Journalism & Mass Communication Educator, (Autumn), 4–13.

Sawyer Linda (2004, May 10). Future rests with best of the best. Advertising Age, p. 26.

Smith R.F. (1987). A comparison of career attitudes of news-editorial and ad-pr students. Journalism Quarterly, 64(2-3), 555–59.

Schweitzer John (1988). Who are these advertising majors and what do they want? Journalism Quarterly, (Fall), 733–39.