Tales of Portfolio Schools and Universities: Working Creatives' Views on Preparing Students for Entry-Level Jobs as Advertising Creatives

Blakeman Robyn , and Grubbs Hoy Mariea (2005). “Concepts with Character: Preparing New Creatives in Good Times and in Bad,” Proceedings of the 1995 American Academy of Advertising, La Ferle Carrie , ed., East Lansing, MI; American Academy of Advertising, 177.

Kendrick Alice , Slayden David , and Broyles Sheri J. (1996). “Real Worlds and Ivory Towers: A Survey of Top Creative Directors,” Journalism & Mass Communicator Educator, 51 (Summer), 63–74.

Morrison Margaret A , Haley Eric , Bartel Sheehan Kim , and Taylor Ronald E. (2002). Using Qualitative Research in Advertising: Strategies, Techniques and Applications, Thousand Oaks, CA: Sage Publications, Inc.

Otnes Cele , Spooner Erin , and Treise Deborah M. (1993). “Advertising Curriculum Ideas from the ‘New Creatives’,” Journalism Educator, 48 (Autumn), 9–17.

Otnes Cele , Oviatt Arlo A. , and Treise Deborah M. (1995). “Views of Advertising from Experienced ‘Creatives’,” Journalism Educator, 49 (Winter), 21–30.

Reid Leonard N , Whitehill King Karen , and DeLorme Denise E. (1998). “Top-Agency Creatives Look at Advertising Creativity Then and Now,” Journal of Advertising, 27 (Summer), 1–16.

Robbs Brett (1996). “The Advertising Curriculum and the Needs of Creative Students,” Journalism & Mass Communication Educator, 50 (Winter), 25–34.

Robbs Brett , and Wells Ludmilla (1999). “Teaching Practices and Emphasis in Advertising Creative Courses,” Journalism & Mass Communication Educator, 54 (Autumn), 57–64.

Taylor Ronald E. , Grubbs Hoy Mariea , and Haley Eric (1996). “How French Advertising Professionals Develop Creative Strategy,” Journal of Advertising, 25 (Spring), 1–14.