Employment Preferences of Students in the 2001 AAF National Student Advertising Competition

Abstract

Get full access to this article

View all access options for this article.

References

AAAA Employment Practices In the Agency Business (2000). New York: American Association of Advertising Agencies.

American Advertising Federation web site (http://www.aaf.org) memo dated June 14, 2002.

Becker

, Kosicki

, Lowery

, Prine

, & Punathambekar

(2000). Undergrad enrollments level off, graduate education declines. Journalism & Mass Communication Educator, (Autumn), 68–80.

Bowers

(1974). Student attitudes toward journalism as a career. Journalism Quarterly, 51, 265–270.

Crain

(2000). Not getting top college recruits? Advertising Age, (July 3).

Cuneo

(2000). San Francisco agencies work harder to recruit. Advertising Age, (June 26).

Donnelly

W.J.

(1994). How to get entry-level employment at the top 100 advertising agencies. Journalism Educator, (Autumn), 51–55.

Endicott

(2002). Chill wind: Tough year all around as WPP, despite cold feet, tops Interpublic in 2001. Advertising Age, (April 22), 1, S2.

Endicott

(2000). Salaries expected to grow 6%: Ad Age salary survey. Advertising Age, (Dec. 4), S1.

10.

Fass

(2000, May 23). Madison Avenue decides it's time to make a concerted push to advertise advertising. The New York Times.

11.

Freeman

(2000). Desperately seeking. Agency, (Spring), 21–25.

12.

Fresh Talent being brought to market, (2000, October 12). Computing, p. 90.

13.

Hunt

, Chonko

, & Wood

(1987). Advertising education and successful advertising careers: Are they related? Journal of Advertising Research, 27(2), 43–52.

14.

Johnson

(2002). Moving sideways. Advertising Age, (May 6), 4.

15.

Kendrick

, Slayden

, & Broyles

(1996). Real worlds and ivory towers: A survey of top creative directors. Journalism & Mass Communication Educator, (Summer), 63–74.

16.

Kosicki

, & Becker

L. B.

(1994). Undergrad enrollments declined in 1993. Journalism Educator, 49(3), 4–14.

17.

Lloyd

, Slater

, and Robbs

(2000). The advertising marketplace and the media planning course. Journalism & Mass Communication Educator, (Autumn), 4–13.

18.

McCarthy

(2000, May 17). Agencies see ‘bright, young’ workers turn to dot-coms; staff-short firms plan to increase recruiting efforts. USA Today, p. 5B.

19.

Morrison

(2000). Thoughts about the future of advertising education. Journal of Advertising Education, 5(Fall), 5–16.

20.

Parsons

P.R.

(1989). Values of communication students and professional self-selection. Journalism Quarterly, (Spring), 161–68.

21.

Robbs

(1996). The advertising curriculum and the needs of creative students. Journalism Educator, (Winter), 25–34.

22.

Robbs

, & Wells

(1999). Teaching practices and emphases in advertising creative courses. Journalism & Mass Communication Educator, (Autumn), 57–64.

23.

Ross

, & Johnson

(2001). Where shall I go to study advertising and public relations? Lubbock, Texas: Texas Tech University.

24.

Schweitzer

(1988). Who are these advertising majors and what do they want? Journalism Quarterly, (Fall), 733–739.

25.

Slayden

, Broyles

, and Kendrick

(1998). Content and strategy in the entry-level advertising portfolio. Journalism & Mass Communication Educator, (Autumn), 13–27.

26.

Smith

(1987). A comparison of career attitudes of news-editorial and ad-PR students. Journalism Quarterly, 64, 555–559.

27.

Voight

(2000). The kids are alright: Sought-after grads demand more from shops. Adweek, (April 24), 29–36.