BrittB. (January, 1998). Year in review: clients continue trend toward global, regional streamlining. International Advertising Age.
2.
BucklesT.A., & LangeI. (1991) Using PC software to enhance the students ability to learn the exporting process. Presented at the Annual Eastern Michigan University Conference on Languages and Communication for World Business and the Professions, Ypsilanti, MI. (ERIC No. ED 346 768)
3.
DeckerD. (November 7, 1999). M.B.A. Classes Casting Their Aspirations Abroad. New York Times.
4.
DunnS.W. (1994). Early days of international advertising education in the U.S., Journal of Advertising.23. 111–113.
5.
GriffinT. (1998). A discussion paper presented as part of a panel on “How to Introduce the Issue of Global Marketing Communications into the University Curriculum” at the 1998 Annual Pre-conference of American Academy of Advertising, Lexington, KY, March 1996.
6.
HeimannS. (1995) Don't settle for the next best thing to being there: globalize your advertising curriculum with an international trip. Presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Washington DC. (ERIC No. ED 390 089)
7.
HolmesJ. (1998). An update on IAA Accreditation. A discussion paper presented as part of a panel on “How to Introduce the Issue of Global Marketing Communications into the University Curriculum” Pre-conference of American Academy, Lexington, KY, March 1998.
8.
WentzL. (January, 1995). Happy New Year? Asia drops a long shadow over forecast, Advertising Age International, 6.
