Inventing the “All-American Boy”

Abstract

In the United States and internationally in recent years, a great deal of attention, particularly within popular publications, has been paid to boys, their rearing, and their education. While much of this concern has clearly had conservative aims or at least conservative overtones, even the more progressive elements of the concern over boys have been “pulled into” the conservative camp. Indeed, the entire advocacy position for boys has often been (discursively, at least) relegated to conservatism. This article examines why this happens and, more important, shows how this occurs on a small scale. The author focuses here on how conservatives “pull in” rather than how the Left “pushes out.” Using frameworks laid out by Apple, Bernstein, Bourdieu, and others, the author shows how an unlikely artifact—a toy catalog—might serve as a case study for the methods conservative groups use to pull the debate, as well as those teachers and parents who are intimately affected by its outcomes, under the “umbrella” of conservative modernization. These techniques include mobilizing general similarities to the boys debate, appealing to the tastes of particular class fractions, using recontextualizing processes, appealing through visual forms, accounting for dissonances, creating the constitutive outside, and perhaps most important, providing a possible solution to the “problem” of boys. I discuss implications of these techniques and advocate a reclaiming of the debates by progressive forces.