The lodging industry, along with most parts of the service sector, is making significant
capital investment in information technology to improve the quality and efficiency of its
business processes for the purpose of gaining competitive advantage. This study investi
gates the impact of information technology on competitive advantage in the lodging indus
try. This research uses a case study methodology to measure competitive advantage from
information technology. The results indicate that the overall strategy of the lodging firm in
fluences the impact of information technology on competitive advantage. More specifi
cally, the asset holding and managing companies achieve a different type and level of com
petitive advantage through information technology as compared to franchising lodging
firms.
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