Based on the theory of consumer behavior, a tobit modeling procedure is applied to investi
gate the relationship between vacation food expenditures and household sociodemo
graphic characteristics. The resulting model identifies numerous determinants of spending
variations of households, including earned and unearned income, education, occupation,
number of children, age, marital status, ethnicity, employment status, and seasonality. The
important and unique finding of the study is the decomposition of total effects on vacation
food spending into current demand and potential market participation. This study also dif
ferentiates itself from previous food consumption research in that it uses national survey
data and examines travel-related food spending patterns of households on vacation trips.
The implications of the results are discussed in the context of hospitality and tourism re
search and marketing.
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